Wireless Healthcare, a company based in England, recently released a report entitled “Wireless Based Disease Management: Google, Microsoft and IBM in the Healthcare Market.” Naturally, I can’t read this report because it costs almost $400 USD. I noticed it, however, because it addresses the impact of online availability of genomic/genetic testing results. Specifically, the report addresses (at least I believe it does!) the advisability of online advertising displayed alongside health care records.
“Wireless Healthcare forecast patients gaining access to their genetic profile and managing their health using an online patient record, but they expressed doubts about the efficacy of banner advertisements as revenue model for companies that offer such services.”