An article appearing Sunday at Bloomberg.com, “Cheap, Detailed Genetic Testing Might Soon Be Ready for Market“, highlights some of the recent developments in DNA sequencing. The article is a response to three studies published yesterday at Nature Methods (available here, here, and here) which reportedly “explore cheap technologies to decipher and analyze individual patients’ DNA by allowing researchers to quickly find the small portions of the human genome that make protein and describe them, while discarding irrelevant data.”
According to the author of the Bloomberg article, “complete” DNA sequencing for as little as $300 could be ready within months. Although it is unclear what the author means by “complete”, it is entirely foreseeable that SNP testing will soon be available for a reasonable price.
All this leads to the question which is so hotly debated in the blogosphere – if inefficient sequencing becomes available to the average consumer, should they get their genome sequenced?
As the article points out, there are already around 1,000 different DNA sequencing tests which range in price from $200 to $3,000. However, Cathy Wicklund, the president of the National Society of Genetic Counselors, believes that people should “think hard before asking for complete genome testing”:
“Just because we have the technology doesn’t necessarily mean that we should jump to offer it,” she said. “Consumers should ask themselves, `What is this going to tell me, is it going to give me information that’s helpful right now?’ “
There are a number of strong voices in this arena, others who believe that genomic sequencing without further extensive studies that link genotype and phenotype is useless and potentially harmful to any consumer who does not have a strong genetics background. Although I respect this position, I believe that attempting to ward people away from genomic sequencing will prove to be ineffective. Genetics is about to leave the hands of the medical professional, and there’s nothing we can (or perhaps should) do about it.
Fortunately or unfortunately, the wave is coming. In just months or a few short years, anyone will be able to open an envelope or log into a website and see their entire genomic sequence, from the very first nucleotide to the very last. Thus the question is not whether people should get their genome sequenced – because they invariably will – but rather what can be done to educate consumers. With a background in genetics, I know better than many consumers all the dangers that my genetic sequence will reveal. But I’ll still be ready to swab my cheeks the instant I can afford a complete genomic sequence.
Is there really no proper place for the average non-geneticist, non-physician-assisted consumer in the whole genome market? What if I can’t afford a genetic specialist – should I be denied the opportunity to sequence my genome? What if my health insurer refuses to pay for genetic sequencing? Should only the knowledgeable or the rich be allowed to learn more about their genes?
I would argue that there is a place for the “early consumer.” Early consumers are the pioneers, the curious who do something because it is new and exciting and they want to learn more about the technology and about themselves. For instance, there are so many people that get into genetic genealogy even though they don’t know the first thing about genetics. When they get their results back, they do what the human mind was designed to do – they go out and attempt to learn more (and helping educate them is exactly why I started The Genetic Genealogist in the first place). Luckily, there are already others who are leading the consumer education front.
All new technology comes with risks. Even genetic genealogy, the sequencing of a few SNPs or a few 100 base pairs, can reveal unexpected or unwanted results. But should the risks really cause so much fear and caution? We are who we are regardless of whether or not we get sequenced. Sequencing just arms us with information that could, now or in the future, be useful. For me, the benefits far outweigh the risks.
In my opinion, the answer is to educate, educate, educate. Convincing people that their genome is scary or useless will dissuade very few from sequencing and will likely only alienate the pioneers.
I wonder what kind of market research has been done in this area. Just what is the appetite for personal sequencing at the moment? I suspect this is a question that has been closely looked at by some of the companies looking to getting into the business of ” DTC sequencing” , but they are likely not sharing that info. This brings me to concern I have- that much of the consumer education piece is likely to be done by companies who are looking to sell you a particular product or service (not the pgEd of course – we have nothing to sell! 🙂 ).
I would definitely consider getting my code sequenced! Can you imagine the research possiblities if only a small percentage of the population agreed to this?! Great story by the way!
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